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Das hab ich noch gefunden:

Somebody had a logo competition announcement, maybe people can send their

ideas to a web-site..

Anyway, this one looks like the poor penguin is not really strong enough to

hold up the world, and it's going to get squashed. Not a good, positive logo,

in that respect..

Now, when you think about penguins, first take a deep calming breath, and

then think "cuddly". Take another breath, and think "cute". Go back to

"cuddly" for a while (and go on breathing), then think "contented".

With me so far? Good..

Now, with penguins, (cuddly such), "contented" means it has either just

gotten laid, or it's stuffed on herring. Take it from me, I'm an expert on

penguins, those are really the only two options.

Now, working on that angle, we don't really want to be associated with a

randy penguin (well, we do, but it's not politic, so we won't), so we

should be looking at the "stuffed to its brim with herring" angle here.

So when you think "penguin", you should be imagining a slighly overweight

penguin (*), sitting down after having gorged itself, and having just

burped.

It's sitting there with a beatific smile - the world is a good place to be

when you have just eaten a few gallons of raw fish and you can feel another

"burp" coming.

(*) Not FAT, but you should be able to see that it's sitting down because

it's really too stuffed to stand up. Think "bean bag" here.

Now, if you have problems associating yourself with something that gets

off by eating raw fish, think "chocolate" or something, but you get the

idea.

Ok, so we should be thinking of a lovable, cuddly, stuffed penguin

sitting down after having gorged itself on herring. Still with me?

NOW comes the hard part. With this image firmly etched on your eyeballs, you

then scetch a stylizied version of it. Not a lot of detail - just a black

brush-type outline (you know the effect you get with a brush where the

thickness of the line varies). THAT requires talent. Give people the

outline, and they should say [ sickly sweet voice, babytalk almost ]"Ooh,

what a cuddly penguin, I bet he is just _stuffed_ with herring", and small

children will jump up and down and scream "mommy mommy, can I have one

too?".

Then we can do a larger version with some more detail (maybe leaning

against a globe of the world, but I don't think we really want to give

any "macho penguin" image here about Atlas or anything). That more

detailed version can spank billy-boy to tears for all I care, or play

ice-hockey with the FreeBSD demon. But the simple, single penguin would

be the logo, and the others would just be that cuddly penguin being used

as an actor in some tableau.

Linus

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